Independent Contractor | Focus 3

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I partner with Focus 3  to help leaders strengthen the behaviors and standards that determine how they show up when it matters most.

I believe what Focus 3 teaches: Leaders create the culture that drives the behavior that delivers results. My work centers on helping executive teams translate clear standards into consistent, discipline-driven action.

Throughout my career, I have cared more about the people doing the work than the work itself. I’ve learned that when leaders invest in developing better people, better results follow. Better people; better things.

Using The R Factor — Event + Response = Outcome — I help leaders take ownership of their 20 Square Feet and manage their response with clarity and intention. In Relentless Leadership engagements, I support leaders in Building Trust through Character, Competence, and Connection, and in Achieving Results through Clarity, Accountability, and Support.

With decades of operational leadership experience, I provide a steady, grounded presence and help leaders strengthen discipline over default, so their culture sustains performance over time.

I don’t do this work alone. I do it as part of Focus 3 — committed to strengthening leaders, stewarding culture, and delivering results that endure.

Across industries and audiences, the response is consistent: the sessions resonate and deliver measurable value. Participants describe the experience as substantive, engaging, and immediately applicable to the challenges they face.

A random comment I'm particularly fond of reads, "Christopher holds the room with clarity and composure, posing questions that provoke reflection and sharpen decision-making. Rather than lecturing, he creates alignment — equipping leaders with practical takeaways, memorable language, and durable frameworks that continue to shape conversations and actions long after the event concludes." 

The impact, I'm told, extends beyond the stage. Attendees leave not
only inspired but also prepared — ready to ask better questions, strengthen relationships, and act with greater intention.

While my primary work today centers on writing and public speaking, I maintain a limited executive advisory practice for organizations navigating meaningful inflection points.

These engagements are selective and structured.

The focus is not generic coaching, but disciplined evaluation and alignment across three interconnected domains:

Organizational Culture

Clarifying behavioral standards, decision norms, and alignment mechanisms — particularly during periods of growth, transition, or integration. This may include pre- or post-acquisition cultural assessment where leadership alignment directly affects long-term value realization.

Leadership Effectiveness

Strengthening leadership behavior under pressure, identifying blind spots that affect team performance, and reinforcing standards that support accountability and trust.

Customer Experience & Market Positioning

Examining how internal culture translates into external experience — ensuring brand promises, team behavior, and market differentiation remain aligned.

Advisory engagements are structured around thoughtful discovery, candid evaluation, and practical frameworks leaders can implement within their existing operating rhythms.

Capacity is intentionally limited to preserve depth and focus.

Jennifer Lins helps brands turn content into positioning — and positioning into influence.

As Creative Director of The Lins Company, she leads the brand's vision, voice, and digital presence, ensuring every message reflects clarity, authority, and purpose. Her work goes far beyond posting. She builds intentional content systems designed to strengthen brand identity, spark meaningful dialogue, and drive measurable business growth.

In a digital world obsessed with applause — views, likes, reach — Jennifer builds conversation.

Because conversation builds trust.

Trust builds credibility.

Credibility drives growth.

She partners closely with leaders and organizations to clarify who they are, who they serve, and what they stand for. Before anything is published, she asks three questions:

Who is this for?

What problem does it solve?

What action should it inspire?

If those answers aren’t clear, the message isn’t ready.

Her strategies are disciplined and deliberate — designed to increase qualified engagement, elevate executive positioning, and convert visibility into lasting influence. But her approach is also deeply relational. She believes social media should feel human, thoughtful, and aligned — not performative or reactive.

Jennifer does not help brands post more. She helps them post with intention. Because clarity creates authority — and authority builds lasting impact.

And over time, that difference builds movements.