• Home
  • THE LEAK
  • Find The Leaks
  • Book a Call
  • Speaking
  • Creative Services
  • More About Us
    • Chris
    • Jennifer
    • Jennifer's SMB Services
    • Additional Resources
    • Endorsements
    • Contact Information
  • More
    • Home
    • THE LEAK
    • Find The Leaks
    • Book a Call
    • Speaking
    • Creative Services
    • More About Us
      • Chris
      • Jennifer
      • Jennifer's SMB Services
      • Additional Resources
      • Endorsements
      • Contact Information
  • Sign In
  • Create Account

  • My Account
  • Signed in as:

  • filler@godaddy.com


  • My Account
  • Sign out

Signed in as:

filler@godaddy.com

  • Home
  • THE LEAK
  • Find The Leaks
  • Book a Call
  • Speaking
  • Creative Services
  • More About Us
    • Chris
    • Jennifer
    • Jennifer's SMB Services
    • Additional Resources
    • Endorsements
    • Contact Information

Account


  • My Account
  • Sign out


  • Sign In
  • My Account
The Lins Company

Fractional Chief Execution Officer (CXO)

Every C-suite owns the money, the market, and the operations.

 Who owns the gap between strategy and execution?


That’s the missing seat at the table.


As a Fractional Chief Execution Officer, I work inside the business to find gaps where leadership intent is leaking before it shows up in results.  And I fix them.


Hands-on execution inside the messy middle.


Free diagnosis.  No obligation.

Let's find the leak

Every Strategy Leaks.

The moment strategy leaves the boardroom, it begins to lose power.


Miscommunication.


Misunderstanding.


Mixed agendas.


Conflicting priorities.


Unspoken assumptions.


Daily reality punching the plan in the mouth.


I call this Leadership Performance Leakage.


I’ve watched it happen for more than 36 years.


I’ve also learned how to find it.

Why a Fractional Chief Execution Officer?

Every C-suite has someone who owns the money.


The market.


The operations.


But who owns leadership performance across the system?


Who owns the gap between what leadership decided and what people actually do?


That’s the real gap.


Performance excellence is behavioral excellence with a scoreboard attached.


So I built the missing seat.


And made it fractional.


Most companies don't need it full-time.


They need it sharp.  Then gone.

I Don't Write Your Strategy.

I work in the gap between what leadership decided and what the organization actually does.


The messy middle.


That’s where strategy gets:


  • translated;
  • softened;
  • delayed;
  • distorted;
  • deprioritized;
  • or quietly ignored.


Not because people are bad.


Not because leaders are lazy.


Not because the strategy is broken.


Because execution passes through human beings.


That’s where I work.  It's where I thrive!

What I Actually Do

I get close enough to shine light into blind spots.


I:


  • sit in the meetings where strategy becomes action;
  • trace where expectations change, stall, or disappear;
  • surface conflicting incentives and unspoken assumptions;
  • identify the behavior creating the biggest performance leak;
  • help leaders correct it in real time;
  • and build the operating habits that keep the repair in place.


No 80-page, fine-print report.


No disappearing consultant.


I roll up my sleeves.


We fix the leak together.

My Process

M³

 ASSESS.  ATTACK.  ANCHOR.


ASSESS

Find where performance is leaking.


We look at the gap between expectations and current reality and identify the behavior, system, or leadership dynamic that is creating it.


ATTACK

Fix the highest-value leak first.


Not every problem deserves equal attention.

We focus on the leak creating the greatest drag on performance.


ANCHOR

Build the behavior that keeps it from coming back.


The goal is not dependence on me.

The goal is a stronger organization after I’m gone.

Better People. Better Things. Better Results.

I’ve always cared more about the people doing the work than the work itself.


Because strategies don’t execute themselves.


People do.


I’m not here to hand you a report and walk away.


I’m here to get in the boat with you.


Find the leak.


Fix the biggest one first.


Make sure the repair holds.


We don't write strategy.


We help it thrive!

Start With the First Leak

The diagnosis is free.


In one focused conversation, we’ll look at:


  • what should be happening;
  • what is actually happening;
  • where the gap appears to be;
  • and one practical next move.


A clearer problem.  A likely root cause.  One next move.


If we decide to move forward, we agree on paid terms first.


If we don’t, you owe me nothing beyond any agreed-upon expenses.

Let's Get to Work!

The diagnosis is free.  The leaks aren't.

Let's find the leak

Copyright © 2026 The Lins Company - All Rights Reserved.

Powered by

  • Home
  • THE LEAK
  • Find The Leaks
  • Book a Call
  • Speaking
  • Creative Services
  • Chris
  • Jennifer
  • Jennifer's SMB Services
  • Additional Resources
  • Endorsements
  • Contact Information

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept